WAFFLE HOME
Insight: Waffle House feels emotionally familiar because its details rarely change. Every location feels like the same place, whether it’s down the street or off the highway.
Idea: Transform the most recognizable elements of Waffle House into everyday objects, allowing that familiarity to live beyond the restaurant.
Credits: Art Director
Concept Ideation & Photography
THROW PILLOW
32 USD
Motif by painter Larry Johnston.
100% cotton cover.
50 × 50 cm.
Offer Waffle House lovers the chance to book a one-night stay at a nostalgic-filled restaurant location in Decatur, Georgia.
DESK LAMP
94 USD
Metal base with illuminated letters.
Pull-chain switch.
Height 15 in.
X
Credits
VERONICA BENARROCH
ART DIRECTION
WES LUCAS
DESIGNER