THE BADDEST DUO
Challenge: Create a buzz-worthy idea that leverages a Gen Z fandom to get them on Duolingo.
Insight: Bad Bunny fans love his music even though many of them don’t know what he’s saying.
Idea: Get people to learn Spanish on Duolingo by learning Bad Bunny lyrics.
Credits: Art Director
Concept Ideation, Deck Design, Bad Bunny Character Design, Merch Design, & VO.
-
AAF Silver ADDY
CASE STUDY
A custom Bad Bunny–inspired Duolingo character, developed through meticulous visual study and several humbling drafts.
Oh — and plot twist: two years after I dreamt this up, it actually happened. I even wrote a LinkedIn post about it (shameless plug), and here’s what it looked like in real life.
Credits
VERONICA BENARROCH
ABBY PAK
ART DIRECTION
AMBER QUETTAN
COPYWRITING