Hellmann’s Mayovolution
Ask: Show that Hellmann’s is the G.O.A.T (Greatest of All Time) when it comes to mayonnaise and food transformation.
Idea: A campaign inspired by Darwin’s evolution chart that shows how Hellmann’s transforms food from basic to extraordinary. Proving that Hellmann’s is the G.O.A.T.
CASE STUDY video
LIVE ACTIVATIONS
The ultimate Hellmann’s recipe app. Choose your ingredients, while Hellmann’s curates and transforms your meals.
Food Network X Hellmann’s
Mayo is all around us. We are all probably mayo lovers without realizing it and what better way to show that than through an episode of Food Network’s “Guys Grocery Games”.
Contestants must create a next-level dish using Hellmann’s—without it being visibly obvious.
Social ACTIVATIONS
Hellmann’s will fuel the Mayovolution by scouring the internet for tragic, dry, and unappetizing food posts, then roasting them on X with witty captions, highlighting how Hellmann’s could’ve saved the dish.
Each post will include the hashtag #mayovolution encouraging viewers to share their own food fails.
