BRACHA BAKERY

Idea: Bracha Bakery is a concept bakery where challah bread is the

star of every plate.

Custom Type-face “Leaven” was created for this project.

Credit: Art Direction, Design, & Photography

(oh and I baked the bread!)

Judaic-inspired illustrated Brand icons.

Rooted in Hebrew ligatures and inspired by braided challah dough, I created a custom typeface where each letter feels woven by hand.

Yes, I made the challah from scratch.
Some concepts deserve hands-on research.

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